16

INTERVIEW

A

ndrea Vecera, a mul-

ti-award-winning designer

from Turin who has been

living in Seoul for several

years, has elegantly designed the

awards for the "Marmi Lanza Scenic

by Nature Awards 2024." An accolade

that will be presented next year to

three Veronese chefs who are distin-

guished for their ability to interpret

the raw materials of our territory with

style, sustainability, innovation, and

respect. We interviewed him while he

was passing through Verona at the

Marmi Lanza headquarters to select

precious natural stones that, thanks

to the cut-to-size service, will trans-

form his designs into unique pieces.

Your design exudes a cosmopolitan

spirit; tell us about your journey.

"I was born in Turin and have always

travelled extensively. From Italy,

where I lived in almost every region, to

Seoul, where I have been living for sev-

eral years, passing through Finland. I

have lived in different places at various

latitudes, which has allowed me to

grow both personally and in terms of

design

Where does your

inspiration as a

product designer

come from?

"My inspiration stems from

my passions. I am fascinated by

curves and angles: as an admirer of

Gothic style, I attach great importance

to these aspects in my designs, almost

obsessively. Curves are the common

thread of this collection. In product

design, I draw inspiration from dis-

ciplines that may seem distant from

mere design: inspiration comes from

the arts and cultural elements, such as

cinema or music. The work of Arman-

do Testa, one of the greatest Italian

advertisers and designers, has had a

signif icant inf luence on me."

Is there a distinctive trait in your

creative process?

"I enjoy telling stories through my

objects, so for this project, I sought a

theme that could be linked to Marmi

Lanza's strong connection with its

territory. After extensive research into

the popular traditions of Verona, I was

captivated by the ritual of f ilò This

tradition from the Venetian country

side involves gathering with family to

pass down legends and stories to chil

dren all while warming up together by

the f ire or in the stable while spinning

T H E R O L L I N G P I N